The High Value-Added Service of Sanlorenzo Charter Fleet

The champagne celebrations of a Sanlorenzo delivery doesn’t signify the end of a relationship between the shipyard and the client – far from it. They signify a new beginning. Sanlorenzo has a lifelong promise of care and compassion; both written in and upheld by its High-end Services division.

“Our High-end Services, exclusive to Sanlorenzo clients, offer a unique range of 360° services which have never before been offered in the luxury yachting sector,” says Ferruccio Rossi, Executive Director & General Manager of Sanlorenzo. “Offering high value-added services to customers represents a strong competitive advantage for Sanlorenzo’s value proposition, increasing customer loyalty and strengthening the brand’s position at the very top of the luxury segment.”

This 360° service provides Sanlorenzo owners peace of mind through tailor-made leasing and financing packages, maintenance, refit, and lifetime care and access to the Sanlorenzo Charter Fleet. The service is offered for all Sanlorenzo clients – not only those who build at the yard but also those who have purchased their yacht on the brokerage market. The Sanlorenzo Charter Fleet offers owners financial earnings, without the necessity of finding and vetting the many global brokerage companies to find the one that works best for them.

The charter market is currently booming and is showing no signs of cooling down. Ferruccio Rossi sees this increase in demand as a consequence of two years of restricted travel due to pandemic related regulations. “Clients’ appetite for vacationing abroad increased when the regulations were lifted, and increasing numbers looked to venture out onto yacht charters around the world,” says Rossi. “The 2022/23 charter season surpassed market expectations, with bookings exceeding those of 2021, which was considered to be a record-breaking year.”

Sanlorenzo Charter Fleet gives its clients direct access to this market. But considering the charter potential of a vessel is also beneficial for resale value. A commercially classified yacht by definition will attract more buyers; if it’s not classified, then the yacht would need a substantial refit to get it charter-ready. And charter performance can also sway opinion; if there’s documented evidence that their vessel has strong commercial returns, it can be much more desirable for a discerning owner.

“Charter represents the opportunity to offset increasing ownership costs and is the best way to ensure the yacht is always maintained in pristine condition thanks to an active and professionally motivated crew,” Rossi continues. “Sanlorenzo Charter Fleet offers charterers a comprehensive service and those who choose Sanlorenzo Charter Fleet can enjoy undeniable advantages, not least the peace of mind and security of trusting their holiday to the most prestigious duo in the yacht building and charter industry: Sanlorenzo and Equinoxe Yachts.”

Sanlorenzo Group acquired Equinoxe Yachts in late 2022, which has brought more than 35 years of charter management and consultancy experience into the Group’s folds. “We selected Equinoxe Yachts as our operational partner because it’s one of the industry’s foremost consultants on the international yachting market and epitomises Italian excellence in the field,” says Rossi. “It has a business that spans 10,000 charter contracts, over 500 yacht sales and is a founding member of the Mediterranean Yacht Broker Association (MYBA) and a member of the Charter Yacht Brokers Association (CYBA), two of the world’s leading sector associations.

“For charter guests, Sanlorenzo Charter Fleet guarantees a vessel and crew of the highest quality, vetted through processes and standards set by MYBA. There is then assurance for both owner and charter clients that the experience and service will be exceptional and the yacht maintained impeccably throughout the season. With such an expansive network and portfolio, Sanlorenzo Charter Fleet can provide replacement vessels in the unlikely event of last-minute unavailability. It also offers a comprehensive consultancy service, covering legal, administrative, and management aspects.

“The distinctive feature of Sanlorenzo Charter Fleet lies in both the unique services offered to Sanlorenzo yacht owners who choose to rent their vessels, leveraging a rapidly growing market, and in the comprehensive conditions made available to charterers,” continues Rossi. “The latter can enjoy the excellence of Sanlorenzo models and savour their holidays aboard yachts that represent the pinnacle of ‘Made in Italy’ in the yachting sector and stand at the forefront in terms of both innovation and sustainability.”

Sanlorenzo Charter Fleet can be found worldwide and charter clients can enjoy peace-of-mind travel aboard a Sanlorenzo in all the key yachting hotspots. “The Mediterranean is the most popular summer season destination and accounts for 80% of global bookings, with Greece, France, Italy, and Croatia leading the way,” says Rossi. “We’re expanding our fleet in the region, but also growing outside of Europe and expanding in the Indian Ocean and the South Pacific, two regions that see a lot of potential.”

The best point of contact for owners looking to leverage financial returns from their Sanlorenzo asset by listing their yacht through Sanlorenzo Charter Fleet, is their brand representative. We would be more than happy to talk you through the advantages and features of the Sanlorenzo Charter Fleet.