At the start of the 42nd Cannes Yachting Festival, Groupe Beneteau announced the launch of 34 new models from the Boat Division’s 12 brands for the 2019-2020 season. An impressive 58 motor and sailing yachts were on display at the boat show, including 12 world premieres.
During the press conference held on the first day of the show on 10 September, Jérôme de Metz, Chairman and CEO of Groupe Beneteau, explained: “My role will be to unite the Groupe’s teams around an ambitious shared project. Over the past three months, we have first put in place a dynamic executive management committee, with Christophe Caudrelier as Deputy CEO Operational Excellence, Gianguido Girotti as Deputy CEO Product Strategy for all the Group’s brands, Corinne Margot heading up Human Resources and Communications, and Jean-Paul Chapeleau, the longstanding head of the Jeanneau and Prestige brands, who has agreed to share his vast experience with us”. He added that this leadership team is working on the Group’s new strategic project, which will be presented in 2020. The strengthening of the product offering reflects Groupe Beneteau’s commitment to consolidating its market-leading position.
To further enhance the selection of models offered by its various distribution networks across all its market segments, Groupe Beneteau has also committed around €40 million each year for the past three years for an in-depth renewal of its product offering. These investments are already delivering benefits, because more than half of the 200 models offered by its 12 brands are less than three years old. Gianguido Girotti, Deputy CEO Product Strategy, presented his approach built around the House of Brands concept.
“The Beneteau Group is the only builder in the world to offer such rich and deep ranges. My aim is to continue developing our brands and their market shares thanks to a fine-grained brand architecture, effectively targeted product investments and efficient distribution networks,” explained Gianguido Girotti.
At Simpson Marine we were delighted to see much-anticipated Premieres at Cannes of the First Yacht 53, the new Oceanis 30.1, the Lagoon Sixty 7, the redesigned fleet of Monte Carlo Yachts with MCY 66, MCY 70 and MCY 76 and a new Swift Trawler 41 and new Flyers from Beneteau Power. All these models are very special designs.
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