In October Monte Carlo Yachts will celebrate its tenth anniversary. Founded in late 2008, Monte Carlo Yachts is a pioneering company in the yachting world born from the intuition of combining the best of Made in Italy with the industrial know-how of Beneteau Group.
“When we started we had an ambitious vision and a long road ahead of us. We wanted to redefine the meaning of luxury, which is first and foremost value. It was just the right time to put luxury back in tune with our most authentic needs: time, space, silence, well-being and harmony,” says Carla Demaria, MCY President, who also added: “Monte Carlo Yachts is Italian but possesses an inherent international DNA and would not exists without the vision of Beneteau Group and Annette Beneteau Roux. We started from scratch during the longest and deepest global financial crisis of our sector and today we celebrate 10 years of breakthrough innovation and keep on setting the bar even higher over the next 10 years!”
Over the course of a decade, Monte Carlo Yachts has developed a range of iconic models brought to life by its very effective partnership with Nuvolari Lenard design studio, creators of many outstanding megayachts cruising around the world. The first result of this successful partnership was the MCY 76 unveiled in Venice in 2010, whose unmistakable profile hit the global market, paving the way for a new collection of yachts recognised with multiple awards around the world.
“Monte Carlo Yachts gave us carte blanche on the MCY range.” say Carlo Nuvolari and Dan Lenard, MCY Designers. “We shared a vision and wanted to create something not only elegant, but truly innovative and long lasting, a timeless classic. We wanted it to be a real boat owners could be proud of, even decades after purchasing it. If we look at the MCY range today, from the MCY 65 to the MCY 105, we believe we have succeeded.”
Through passion and dedication, Monte Carlo Yachts confirmed its original business model based on two main drivers: consistent design and disruptive innovation. The result was a fast and solid growth, introducing seven new models in as many years, and building a globally respected brand.
Recognised since the beginning as one of the company’s major strengths and a game-changer for the industry, the shipyard’s modular construction process and groundbreaking naval architeSIMcture allow the company to increase quality and reach comfort and reliability standards of absolute excellence.
“The world-class modular construction process and naval architecture introduced by Monte Carlo Yachts are inspired by lean manufacturing concepts and represent a revolution in the industry.” says Fabrizio Iarrera, MCY Managing Director. “As well as characterising a unique technology, this solution has allowed us to pursue limitless possibilities for personalising the end product and attain quality, comfort and technical reliability standards of absolute excellence.”
The developing story of Monte Carlo Yachts as it now enters its second decade of operations can be found on the company website, its official social media sites, including Facebook, Instagram and YouTube, and in the framework of the most important international boat shows.
To see how these great yachts are built in the unique modular process, please click here