Simpson Marine, Asia’s largest and most successful yacht dealership, continues to grow, with the exciting expansion from Sanlorenzo Asia to Sanlorenzo Asia-Pacific. We have opened our first office in Sydney, Australia, marking a significant milestone in our commitment to bringing unparalleled luxury yachting experiences to a broader audience across the Asia Pacific region.
To commemorate the opening of the new office, Simpson Marine will host an exclusive event in November this year, bringing together yacht owners, customers, partners, and industry professionals to celebrate this new chapter. The new office will serve as a hub for the Sanlorenzo and Bluegame yacht brands, offering impeccable service and support to current and prospective yacht owners throughout Australia and neighbouring regions.
Simpson Marine Australia is headquartered at Jones Bay Wharf, Sydney, a prime location in the heart of Australia’s yachting community. This expansion reflects the increasing demand for high-quality luxury yachts in Australia and New Zealand, and our commitment to serving the region with its world-class expertise, service, and support.
Adding to the excitement, the event will include the premiere of the Bluegame BGX63 in Australia, the first model to arrive in the Asia Pacific region. This revolutionary yacht, part of the innovative BGX series, has been eagerly anticipated by yachting enthusiasts around the world.
Bluegame is a proud sister company of Sanlorenzo, renowned for its innovation and forward-thinking design in the yachting world. Both brands share a commitment to superior craftsmanship, luxury, and attention to detail. While Sanlorenzo focuses on timeless elegance and personalized yacht-building, Bluegame brings a fresh, adventurous spirit, combining practicality with innovative design. This strong synergy allows Bluegame to push the boundaries of yacht building, offering customers a seamless blend of Sanlorenzo’s refined luxury and Bluegame’s bold, modern approach to the sea.
Designed by the award-winning architect Luca Santella and naval architect Zuccon International Project, the BGX63 is truly a game-changer. The unconventional yet elegant design breaks traditional yacht norms, offering an impressive blend of style, comfort, and performance. The BGX63 features an open deck concept with a direct connection to the sea, providing expansive living spaces that are perfect for entertaining, relaxing, and enjoying the beauty of the open water.
The BGX63 is an ideal yacht for exploring Australia’s stunning east coast, known for its pristine beaches, secluded islands, and vibrant marine life. With its robust performance and comfortable cruising capabilities, the BGX63 makes long journeys along the East Coast enjoyable and effortless. The yacht’s innovative hull design ensures smooth and efficient cruising, even in varied sea conditions, making it perfectly suited for Australia’s diverse waters.
Onboard, the BGX63 offers exceptional space and flexibility, providing luxurious accommodations and state-of-the-art amenities. The yacht’s large outdoor entertaining areas and easy access to the water make it ideal for exploring the Great Barrier Reef, Whitsunday Islands, and other iconic Australian coastal destinations. Whether cruising between Sydney and the Gold Coast or embarking on longer voyages, the BGX63 promises an unparalleled yachting experience, combining style and functionality in equal measure.
With Australia’s growing interest in luxury yachting and its thriving boating culture, this new chapter promises to further elevate the Sanlorenzo and Bluegame brands in the region.
For more information on Simpson Marine Australia and the Bluegame BGX63 premiere, visit the Simpson Marine office at Jones Bay Wharf, Sydney, or contact our team at [email protected] to arrange a private viewing.
19th February 2025