Simpson Marine Search Yachts
14th December 2020

Fairline Takes its F//Line 33 Configurator to New Level with Video Option

British luxury yacht builder, Fairline Yachts has unveiled phase two of their innovative F//Line 33 Configurator, which allows users to receive a fully bespoke personalised video of their “own” customised boat in action.

Fairline’s sleek and sporty super boat or luxury tender, the F//LINE 33, has taken the market by storm, winning awards across the industry. Built and designed by Fairline Yachts and celebrated Italian designer Alberto Mancini, the Fairline F//LINE 33 has been highly praised for its impressive power and performance – achieving speeds of up to 48 knots (55 mph)! Thanks to its fun, stylish and modern aesthetic, the F//LINE 33 is a natural fit for the digital space.

Building on the configurator’s initial success, Fairline has further enhanced this offering at phase two of the configurator by sending potential customers a personalised summary of their fully specified boat, with a bespoke video enabling them to view their perfect F//LINE 33 at their leisure.

The configured Fairline F//Line model features the exact design and extra details selected online by customers. A computer-generated video tour of the luxury category-defining dayboat will be provided, with detailed views of each bespoke element. Users can also share their bespoke Fairline F//Line 33 design across their own social media pages at the click of a button.

Spearheading the design and vision for the site, Miles Moorhouse, Head of Marketing at Fairline Yachts, comments, “It is imperative that our digital portfolio meets the needs and demands of the modern consumer, and designing your boat online is the next step. When we said we wanted to give our customers full control to design their perfect F//LINE 33, we meant it.  Our easy-to-use online tool allows you to configure your perfect boat direct from your handheld or desktop device wherever you are – this is especially useful in these Covid restricted times.”

The British motor yacht manufacturer launched the highly innovative platform in August 2020, in response to the challenges presented by the global Covid-19 pandemic. It gives customers full control to spec and upgrade every aspect of their boat and offers complete customisation of the elements that really matter, as well as total transparency on pricing.

Inspired by the very best of the automotive online configurators, the website offers new levels of sophistication and user control, never seen before in the boating industry.

Explore your own F//Line 33 configuration experience here.

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