Panerai Curates a Unique Customer Experience on Sanlorenzo SX88, Blending Luxury Watches, Fitness and Yachting

On 19 October, Panerai hosted an exclusive event aboard the Sanlorenzo SX88 in Hong Kong. The brand’s selected customers were invited to explore the Luna Rossa Collection and experience the sports functionality of the timepieces—Endurance, Balance, and Speed—through engaging fitness challenges by Technogym on the yacht.

Over the course of five sessions, more than 80 guests got to experience the event throughout the day. It was a fun getaway from the hustle and bustle of the city while cruising the scenic waters of Victoria Harbour and Tseung Kwan O Harbour.

Celebrating Panerai’s Luna Rossa collection

Panerai, renowned for its precision and craftsmanship in watchmaking, celebrated its Luna Rossa Collection during this event. The Luna Rossa Collection is inspired by Panerai’s partnership with the Luna Rossa Prada Pirelli Team, the official Challenger of Record for the America’s Cup. This prestigious sailing competition, known for its rich history and fierce rivalry, provided the perfect backdrop for showcasing Panerai’s innovative and stylish timepieces.

The event kicked off with a KOL and media session, inviting famous influencers from Hong Kong – Kevin Chu, Angus Yeung and Matt Orr to experience the Panerai Luna Rossa collection on the SX88, which resulted in impressive images for branding and exposure.

An elegant yachting experience

The event was held aboard the sporty and stylish Sanlorenzo SX88, a successful model in Asia, from the innovative cross-over range. With its sleek design and luxurious amenities, guests could enjoy the serene waters of Hong Kong in comfort and style. The yacht’s spacious decks and refined interiors created an atmosphere of exclusivity and relaxation, making it the ideal venue for this gathering of discerning guests. Panerai has fitted the yacht with Panerai’s brand elements, transforming the vessel that allows the clients to immerse themselves in the adventurous spirit of the Panerai.

Fitness and innovation with Technogym

In addition to exploring Panerai’s latest collection, guests were given a unique fitness challenge by Technogym. This interactive element added a dynamic and engaging twist to the event. A rowing machine and an exercise bike were set up on the flybridge, surrounded by 360 degrees of sea view. Clients challenged each other to get the highest score on the scoreboard, adding excitement to the event.

Unmatched brand experience

The event was a truly memorable experience for all attendees. It combined the elegance of a high-end watch, the innovation of fitness technology, and the luxury of yachting,  for a gathering that showcased the best of each brand to give guests a unique and unforgettable day on the water.

By creating an immersive and interactive experience, Panerai strengthened its relationship with its elite customers, offering them a firsthand look at the Luna Rossa collection’s capabilities in a real-world setting. The event also highlighted Panerai’s commitment to providing unparalleled customer experience, reinforcing its reputation as a leader in luxury watchmaking.

Your next corporate events on yachts

Hosting corporate events on luxury yachts such as the Sanlorenzo SX88 offers a unique opportunity for companies to create memorable and impactful experiences for their clients and employees. The combination of luxury, exclusivity, and breathtaking views provides an ideal setting for networking, team-building, and showcasing products or services in a distinctive environment.

To explore the possibilities of hosting your next corporate event or customer experience on a yacht, please contact us at [email protected].