Following the successful Asia region-wide partnership, Rolls-Royce Indonesia and Sanlorenzo Asia have once again collaborated at the recent Rolls-Royce GHOST launch in Jakarta. This continued partnership displayed both brands strategic association on the philosophy of bespoke products and refined luxury.
Held from 4 – 7 March at the Sequis Tower, the Rolls-Royce GHOST launch saw an intimate private viewing for owners and selected clients between allocated sessions. A private Sanlorenzo area was displayed at the venue for guests to directly discover the Sanlorenzo made-to-measure philosophy and gain a direct connection with Rolls-Royce’s bespoke craftsmanship. The event saw a positive turnout of owners and guests, which was a tribute to the popularity of these two prestigious brands.
Such a pairing of two powerful brand represents a unique synergy and recognition between motoring and yachting. The GHOST premiere in Jakarta also signifies a prelude to many more activations that will soon be unveiled later this year.