Sanlorenzo has reaffirmed its longstanding relationship with the world of art by partnering with Art Basel 2018, the leading art fair for modern and contemporary art.
This partnership is the vision of Massimo Perotti, Chairman and CEO of Sanlorenzo, who believes in culturing relationships with fields like art and design, as these offer up different ways to experience life at sea and provide fresh perspectives.
2018 is the year of Sanlorenzo’s 60th anniversary and the yard will use the opportunity of the Art Basel 2018 to tell its story to an international audience, through the use of an impressive installation at the Collectors Lounge. The piece has been designed by Piero Lissoni, the company’s new art director, who pays tribute to Emilio Isgrò, one of the best-known contemporary Italian artists.
The installation is an ethereal, suspended space whose perimeter is marked by Isgrò’s “erasures” reproduced on its walls. A sea is made up of lines, signs and words through which the models of Sanlorenzo’s superyachts, displayed inside glass cases, seem to sail around “I viaggi della mente” (“The travels of the mind”) by Emilio Isgrò, which is exhibited at the centre of the installation.
Through the cases, visitors are invited to discover Sanlorenzo’s projects first-hand, offering a unique point of view toward each detail, recalling the theme of transparency, the aesthetic, functional motif of Sanlorenzo’s yachts which have firstly introduced large, floor-to-ceiling windows, making it possible to enhance the sense of liveableness on board, creating a strong connection between interiors and exteriors.
Thus Piero Lissoni describes the natural connection between Sanlorenzo and art, honouring Emilio Isgrò and creating a wunderkammer, with an iperminimalistic approach which is typical of Lissoni’s style, highlighting the company’s experience, artisanship and innovation, embodied by six different superyacht models, a type of boat that offers the ship owner the most authentic sense of adventure at sea, providing large, complex spaces on board combined with the latest technologies so to make exploring far, untouched destinations a completely independent experience.
Each model results from a totally transversal, innovative project, where the creation of the boat, forged by metal as if it were a work of art, goes alongside interior design, a sartorial creation signed by famous architects, customised in detail to obtain the desired effect. A project where elegance and attention to detail merge with living comfort and space optimisation, revealing a strong sense of coherence and unity, thanks to its meticulous care for lighting, furniture, accessories and materials, which make up the overall setting.
For more information on Sanlorenzo’s Made to Measure approach and full range of yachts and superyachts, or to learn more about Sanlorenzo’s presence at Art Basel 2018, please contact our team at firstname.lastname@example.org.