Simpson Marine Search Yachts
15th May 2018

Sanlorenzo Partners with Rolls Royce for the SUV Cullinan Launch in Asia

Known for their unrivalled manufacturing, reputed heritage and bespoke made to measure approach, Sanlorenzo and Rolls Royce Motor Cars will join hands in the Asia part of the Global launch of the new SUV by Rolls Royce, “Effortless Everywhere” The Cullinan.

Presented to the world on 10 May with a live online launch, the Cullinan is destined for a dynamic, broader generation of owners seeking ultimate exclusivity while leading active, outdoor lives and keen to explore the world. This product philosophy is perfectly synchronised with the new cross-over line from Sanlorenzo, the SX line comprising SX72 (2019) and SX88 (2018) and designed as a perfect platform for elegant “living on the sea”.

The launch campaign in Asia will consist of a series of exclusive launch events to be held in Yokohama/Tokyo, Seoul, Hong Kong and Singapore in June and July where Sanlorenzo will be the unique Affinity Partner to Royce Rolls, inviting yacht owners and buyers for this unique preview occasion before the cars will arrive to local dealerships later in 2018.

With over a 100 years of heritage and craftsmanship synonymous leadership in the bespoke car industry, Rolls Royce is partnering with yacht builder Sanlorenzo, which recently celebrated its 60th Anniversary. The shipyard, with its limited yearly production, full order books for the coming years, and a growing number of superyachts on order, has strongly positioned itself in yacht design and production worldwide.

In Asia, Sanlorenzo yachts are currently cruising in Hong Kong, Mainland China, Taiwan, Indonesia and Singapore.

If you would like to receive your VIP invitation for the Cullinan Launch Event in Yokohama/ Tokyo, Seoul, Hong Kong or Singapore, please contact us at

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