Having previously participated as a partner at the 2018 edition of the Art Basel show in Basel, Sanlorenzo – world renowned builder of yachts and superyachts – also participated at the recent Art Basel in Miami Beach 2018 on December 6 to 9.
Sanlorenzo has continuously pushed its boundaries over the years, embracing languages and expressive forms belonging to similar worlds such as design and art. In line with this, the yard recently entered a global partnership agreement with Art Basel, the leading art fair for modern and contemporary art. The annual events occur in Hong Kong in March, in Basel in June and Miami Beach in December.
The link between Sanlorenzo and art has its roots in the innovative vision of Sanlorenzo’s CEO and Chairman Massimo Perotti who has courageously led the company to experiment with new and unexpected connections to the world of yachting. This creative approach has translated to the company’s own innovative and creative approach to yacht building and has helped to offer new and complementary perspectives on the world of yachting.
At Art Basel Miami Beach 2018 Sanlorenzo chose to present itself in the Collector Lounge, paying homage to the renowned Italian artist Alberto Biasi, one of the leading representatives of optical kinetic art, with a captivating installation that interprets the poetry of “Gocce” (“Drops”), part of the “Rilievi ottico dinamici” (“Optical-Dynamic reliefs”).
The project by Piero Lissoni, Sanlorenzo’s art director, was in collaboration with Tornabuoni Art gallery and transformed the Sanlorenzo lounge into a luminous installation where artwork by Biasi was reproduced on the walls. The artwork evolved and changed with the visitors depending on their point of view and amplifying the optical effect conceived by the artist. Displayed in sequence in glass display cases along one side of the lounge were metal models from the Sanlorenzo superyacht line. These models reflected the visual patterns of the art piece, changing and moving with it in an emotional and perceptual dynamism.