Sanlorenzo announces new marketing direction with Piero Lissoni as Art Director

Sanlorenzo’s brand philosophy has always involved art and design, with several partnerships with respected names from the world of design and architecture over the years. The yard strongly believes that there are many complementary elements between the worlds of superyachts and art. Sanlorenzo’s long-standing relationship with art has recently been further enhanced with a new marketing direction and the appointment of Piero Lissoni as Art Director at Sanlorenzo.

Piero Lissoni first collaborated with Sanlorenzo on the design of the SX crossover range. With so many synergies between Piero Lissoni and Sanlorenzo, it was logical that Lissoni’s next step of involvement with the yard would be working together to help reinvent the concept of space on board yachts. A new marketing strategy – headed by Lissoni in his new role – will streamline the entire Sanlorenzo marketing process from start to finish, ensuring a seamless brand experience at all points of interaction with Sanlorenzo for customers.

Sanlorenzo’s new appointments and strategies come as Sanlorenzo celebrates a momentous sixty years in business, with the yard always moving forward with ambition and a clear vision for the future in the yachting industry. To enquire about owning a Sanlorenzo yacht in Asia, please contact us at sanlorenzo@simpsonmarine.com