We are delighted to continue our partnership with Dior China on their unique customer events related to the sea. After a collaboration on a client event in Shenzhen earlier in spring, we had the pleasure of working together in Sanya on a Dior Riviera activation. This involved creating a summer cruise pop-up organised by Dior in various worldwide locations including China’s tropical gateway Sanya where the fashion house established an impressive display in the exclusive setting of L’Edition hotel.
Dior invited their VIP customers from all over China for a ‘three days, two nights’ experience in Sanya crowning the summer pop-up. Simpson Marine’s Sanya team provided two new Lagoon catamarans for lifestyle activations in the programme, welcoming Dior clients on board the Lagoon 46 and Lagoon 450 models for a cruising day to the beautiful waters around Sanya.
Dior Riviera’s 2022 is inspired by the azure ocean and sunny summer days. The newly released capsule collection is a reinvention of the House’s style fundamentals in a fluorescent colour palette of blue and orange. This iconic house codes and classic pattern are applied to the sail of the yachts, echoing the dreamlike collection including sandals, ponchos, scarves, and bobs.
If you would like to know more about our collaboration initiatives at Simpson Marine, please contact email@example.com, and if you would like to enquire about Lagoon Catamarans, please contact us at firstname.lastname@example.org.