Simpson Marine Search Yachts

Simpson Marine

Asia’s leading new yacht sales, brokerage and service company.

Simpson Marine: Yachting Freedom Since 1984

Since its inception in 1984, Simpson Marine, Asia’s biggest yacht sales and services company, has been a beacon of yachting excellence in the Asia-Pacific region. What began as a vision by founder Mike Simpson has evolved into a legacy spanning four decades of passion, expertise, and maritime adventure.


The Beginnings

In the early days, Simpson Marine set sail with a commitment to personalised service, integrity, and a deep love for the sea and adventure. From humble beginnings in Hong Kong, the company swiftly established itself as a trusted partner for yacht enthusiasts across Asia with over 3500 yachts delivered in and beyond Asia in the past 40 years.


The Evolution

Over the years, Simpson Marine’s regional coverage expanded and today comprises seven countries of Asia with 11 sales offices and 10 service points. Simpson Marine’s headquarters are based in Hong Kong with offices in Mainland China, Taiwan, Singapore, Thailand, Malaysia and Indonesia.

Alongside regional expansion, the company’s services portfolio expanded to include an impressive array of yacht brands and services:

  • New Yacht Sales: Representing renowned shipyards worldwide, Simpson Marine introduced clients to luxury yachts tailored to their dreams.
  • Brokerage Sales: Providing most comprehensive selection of quality pre-owned yacht for sale in Asia-Pacific, all personally inspected and quality approved by the expert brokers team.
  • After-Sales Support: With a dedicated team, Simpson Marine ensured that every yacht owner received impeccable service, from maintenance, servicing to upgrades.
  • Charter Services: For those seeking unforgettable voyages, a sister division Simpson Yacht Charter curated bespoke charter experiences, exploring global destinations.
  • Yachting Freedom: The company’s passion for exploration led to thrilling Bluewater adventures, connecting yachting enthusiasts across oceans and offering them hassle-free yacht ownership journey.

Celebrating 40 Years

As we celebrate 40th anniversary in 2024, we reflect on the countless sunsets, exhilarating sails, and cherished memories. Our clients, partners, and team members have been integral to this remarkable journey.


A New Chapter

In 2024, Sanlorenzo. Group acquired Simpson Marine, preserving our heritage while propelling us toward global horizons. Sanlorenzo, a leading luxury yacht brand, recognised the expertise and excellence that Simpson Marine embodies and its strong heritage in Asia-Pacific and has taken ownership of the company from Mike Simpson, who has now deservedly retired and pursuing his new adventures.

Our Brands and Services:

  • Sanlorenzo: Craftsmanship, elegance, and timeless design define Sanlorenzo’s made-to-measure yachts and superyachts.
  • Bluegame: Innovative, sporty and versatile yachts for adventure seekers.
  • Fairline: Proudly British made, luxury flybridge and sports motor yachts.
  • Superyachts: Aluminium and steel superyachts, pushing boundaries of ultimate yacht ownership and global exploration.
  • Charter: Access to worldwide yachting destinations for exploring and relaxing.
  • High-End Services: Our commitment to clients extends beyond yachts, offering exclusive services including yacht management, brokerage sales and after sales services.


After decades of a most successful partnership, Simpson Marine is no longer representing the yacht brands Beneteau and Lagoon however it remains totally committed to all its Beneteau and Lagoon boat owners with after sales assistance and post delivery services for these brands.

The Future

Propelled by the experience and commitment of the Sanlorenzo Group, Simpson Marine is set to further diversify its yacht brands portfolio while embarking on regional expansion within new destinations in Asia-Pacific.

The company, together with its long serving team of 140 professionals remains strongly committed to its customer promise : “To Provide a happy and hassle-free yacht ownership experience to each and single customer”.

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