Sanlorenzo S.p.A. (“Sanlorenzo” or the “Company” or the “Group”) announces the closing, on 5th March 2024, of the acquisition of 95% of share capital of Simpson Marine Limited (“Simpson Marine”) from Mike Simpson, for an equity consideration of USD 10 million, plus an earn-out up to USD 7 million calculated on the net profit for the 2023 fiscal year.
Simpson Marine Group, representing Sanlorenzo in Asia since 2015, has been operating for forty years as a leading yacht sales and service company throughout the APAC region, now providing Sanlorenzo with plug-and-play direct distribution in several key countries, namely Hong Kong, Singapore, Mainland China (Shenzhen and Sanya), Thailand, Indonesia, Malaysia and Taiwan. Such a capillary network is deemed highly strategic for the long-term growth of Sanlorenzo in the APAC region, which is expected to witness the highest UHNWIs growth worldwide for the coming years, as well as a higher yachting penetration rate among the ultra-wealthy population, given the significantly lower starting basis compared to more historical yachting markets such as the Med and the Americas. Ongoing public and private initiatives in the region, such as yachting marinas’ development projects in Indonesia, Vietnam, the Philippines and along the Chinese Southern coastline with the rise of Hainan as a new global luxury hub, reinforce optimism around the tremendous potential for a long-term wave of market expansion.
Simpson Marine is expected to play a pivotal role in the further development of Sanlorenzo’s service offering at international level. In this respect, the acquisition is highly synergic under several aspects. First of all, the whole Group is set to benefit from the wide experience and expertise cumulated over decades by Simpson Marine in a broad range of services, such as charter, refit, superyacht brokerage, and yacht concierge, just to name the main ones. Furthermore, Sanlorenzo now boasts a unique direct footprint from West to East, with a capillary structure in South-East Asia, which can be leveraged to add cross-border commercial propositions.
Long-term senior executive at Sanlorenzo and recently appointed Executive Chairman for Simpson Marine Group, in support of the current management team in place, Luca Cristino comments: “The acquisition of Simpson Marine Group by Sanlorenzo is a strategic step towards a direct distribution business model that the company pursues with aim to serve customers better and remain in a privileged relationship with them, regardless their residential location. With 40 years’ experience and impressive sales track in Asia, an excellent reputation and a dedicated expert team, Simpson Marine will continue to expand in Asia-Pacific with new market openings planned for Australia, New Zealand, Japan, Vietnam, to name but a few. We remain a multi-brand yachting sales company with a complete services portfolio, strategically aligning to Sanlorenzo’s high-end positioning and values of bespoke and made to measure, that have always been at the core of our DNA. 2024 will be an exciting year for Simpson Marine with a host of business opportunities and we are ready, together with the team, to make the best of it”.
The law firm Musumeci, Altara, Desana e Associati assisted Sanlorenzo with the legal aspects of the transaction.
Simpson Marine was founded in 1984 in Hong Kong by Mike Simpson as a yacht sales and charter company focused on meeting the needs of the developing marine industry in Asia. By the end of the 1980’s the company had been appointed regional distributor for several leading yacht brands, and had recruited an expanding team of sales and after sales service professionals around the region.
Today the company employs over 130 professional staff and has a well-established sales and service network across Asia with 11 offices spread within: Mainland China, Hong Kong, Taiwan, Singapore, Malaysia, Thailand and Indonesia. Simpson Marine represents some of the most prestigious yacht brands in the world and with 40 years of experience in Asia, has developed a reputation for delivering exceptional service for prospective, current and past clients in all aspects of yacht purchase and ownership.
Simpson Marine is Asia’s leading international yacht dealership, brokerage and service company and is considered to have played a pioneering role in the development of the yachting industry in Asia. The company possess its own Superyacht Division based in Hong Kong and Charter Company in Hong Kong and Thailand.
A New Chapter | In 2024, Sanlorenzo acquired Simpson Marine, preserving the company’s heritage while propelling it toward global horizons. Sanlorenzo, a leading luxury yacht brand, recognised the expertise and excellence that Simpson Marine embodies and its strong heritage in Asia-Pacific and has taken ownership of the company from Mike Simpson, who has now deservedly retired and pursuing his new adventures.
Sanlorenzo is a leading global brand in the luxury yachting which builds “made-to-measure” yachts and superyachts customized for each client, characterized by a distinctive and timeless design.
Founded in 1958 in Limite Sull’Arno (FI), the cradle of Italian shipbuilding, Sanlorenzo has excelled in carving out a clear identity and a high-end brand positioning over time. In 1974, Giovanni Jannetti acquired the company and created Sanlorenzo legend, producing every year a limited number of yachts characterized by a unique, highly recognizable style, comfort, safety and focusing on a sophisticated customer base. In 2005, Massimo Perotti, Executive Chairman, acquired the majority of Sanlorenzo, guiding its growth and development on international markets, while preserving the heritage of the brand.
Today, manufacturing activities are carried out in four shipyards in La Spezia, Ameglia (SP), Viareggio (LU) and Massa, synergistically and strategically located within a 50 kilometres radius, in the heart of the nautical district.
The production is articulated into three business units: Yacht Division (composite 24-38 metres yachts); Superyacht Division (40-73 metres aluminium and steel superyachts); Bluegame Division (13-23 metres sports utility yachts in composite). Sanlorenzo also offers an exclusive range of services dedicated to its clients, such as a monobrand charter program (Sanlorenzo Charter Fleet), maintenance, refit and restyling services (Sanlorenzo Timeless) and crew training (Sanlorenzo Academy).
The Group employs over 970 people and cooperates with a network of thousands of qualified artisan companies. In addition, the Group leverages on an international distribution network, a widespread service network for customers worldwide, close collaborations with world-renowned architects and designers and a strong liaison with art and culture.
In 2022, the Group generated net revenues from the sale of new yachts of €740.7 million, Adjusted EBITDA of €130.2 million (EBITDA of €129.6 million) and a Group net profit of €74.2 million.
27th March 2024
T: +852 2555 8377
E: hongkong@simpsonmarine.com 
© Simpson Marine Limited 2024. All rights reserved. Site by Alt
.svg){kind=small}
