Hong Kong, April 23, 2024 — Simpson Marine, Asia-Pacific’s leading yacht sales and service company, is delighted to announce its exclusive appointment as the agent for Nautor Swan in Asia. This strategic partnership brings together two iconic brands, each renowned for their commitment to excellence, craftsmanship, and pioneering in the yachting industry.
Celebrating 40 years of business, Simpson Marine has begun a new strategic chapter with the retirement of the company’s founder, Mike Simpson and the recent acquisition by Sanlorenzo S.p.A announced on 5th March 2024. Following this pivotal change, the company is set to expand beyond Asia and continues operations as a multi-brand dealership with an updated brand portfolio including Sanlorenzo, Bluegame, Fairline and now, Nautor Swan.
Nautor Swan: A Legacy of Elegance and Performance
Nautor Swan, a Finnish shipyard owned by Sawa Srl, a company owned by Leonardo Ferragamo for 26 years, has a history dating back to 1966. From that moment on, Nautor Swan has always been raising the stakes in building new models and push its boundaries, meeting its customers’ needs and fulfilling the expectations of the market with seaworthy, elegant, performing and timeless yachts.
From the Swan Yachts series (ranging from the Swan 48 to the Swan 80) to the larger Maxi Swan Yachts (Swan 88 to Swan 128) and the racing-focused ClubSwan Yachts (ClubSwan 28 to ClubSwan 125), to the power boats division with the 42 footer Swan Shadow and Overshadow, and the Swan Arrow 75, Nautor Swan continues to set the standard for luxury sailing.
The philosophy of the brand remains still the same as 58 years ago, building cruising and performing yachts keeping Swan’s DNA: attention to details, performance, construction quality and reliability and a strong focus to innovation and high technological solutions.
Today Nautor Swan is considered a brand 360° round, meeting the expectations of those passionate going at sea unfurling their sails.
The brand is very close to its customers throughout their journey: with ClubSwan (The Club) a virtual yacht club where all Nautor’s owners can gather to share their love for the sport of sailing, for the sea and nature; the Nautor Swan Brokerage and Charter divisions for those starting moving the first steps in the marine world; the ClubSwan Racing the sports division and Nautor Swan Global Service, the true owners’ guardian angels able to intervene for any request, 24/7 everywhere in the world.
Barry Ashmore, Chief Commercial Officer at Nautor Swan, expressed his enthusiasm: “The world’s most discerning sailors have always held Nautor Swan in high regard. Our brand values—performance, quality, elegance, reliability and innovative design—are appreciated worldwide. Owning a Swan is not just about sailing; it’s about passion, connecting with nature, adventure and absolute freedom. After all, a Swan is a Swan, there’s no doubt about it.”
Richard Allen, Chief Operating Officer of Simpson Marine, shared his insights: “This notable addition to our portfolio consolidates our presence in the high-end yachting market segment, offering our customers a range of yachts sharing the same principles of the highest craftsmanship and artisan approach. The combination of these brands under the same roof will create a unique Motor and Sailing Yacht company, enhancing our positioning as the most trusted luxury yachting company in the region.”
“The strong network, the key locations and the highly qualified sales and service teams of Simpson Marine will bring the best opportunities to develop the Nautor Swan brand in some established and upcoming markets of Asia” added Olivier Decamps, Asia-Pacific Regional Director at Nautor Swan.
Expectations and Future Prospects
The collaboration between Simpson Marine and Nautor Swan promises exciting opportunities for yachting enthusiasts across Asia with the plans for a circuit of regattas that reflect the shipyard’s activations in the core European markets. Simpson Marine will play a pivotal role in introducing Swan’s sailing and motor yachts to discerning clients. With joint investments in innovative technologies, sustainable development, and an expanded service network, the future looks bright for both brands.
The official launch of Nautor Swan under the Simpson Marine umbrella will be staged at the Singapore Yachting Festival held on 25-28 April 2024.
Simpson Marine was founded in 1984 in Hong Kong by Mike Simpson as a yacht sales and charter company focused on meeting the needs of the developing marine industry in Asia. By the end of the 1980’s the company had been appointed regional distributor for several leading yacht brands, and had recruited an expanding team of sales and after sales service professionals around the region.
Today the company employs over 130 professional staff and has a well-established sales and service network across Asia with 11 offices spread within: Mainland China, Hong Kong, Taiwan, Singapore, Malaysia, Thailand and Indonesia. Simpson Marine represents some of the most prestigious yacht brands in the world and with 40 years of experience in Asia, has developed a reputation for delivering exceptional service for prospective, current and past clients in all aspects of yacht purchase and ownership.
Simpson Marine is Asia’s leading international yacht dealership, brokerage and service company and is considered to have played a pioneering role in the development of the yachting industry in Asia. The company possess its own Superyacht Division based in Hong Kong and Charter Company in Hong Kong and Thailand.
A New Chapter | In 2024, Sanlorenzo acquired Simpson Marine, preserving the company’s heritage while propelling it toward global horizons. Sanlorenzo, a leading luxury yacht brand, recognised the expertise and excellence that Simpson Marine embodies and its strong heritage in Asia-Pacific and has taken ownership of the company from Mike Simpson, who has now deservedly retired and pursuing his new adventures.
Founded in 1966, Nautor Swan is recognised all over the world for its performance sailing yachts, and embodies the values of elegance, quality, performance, innovation and reliability. With a state-of-the-art facility in Pietarsaari, Finland, a Global Service with four hubs in the Med and 18 service points, plus the ClubSwan Racing, Brokerage and Charter divisions, Nautor is a 360° brand. More than 2,350 yachts have been built over the last five decades of between 36 and 131 feet. The range is divided into four different lines: ClubSwan Yachts, Swan Yachts, Swan Maxi Yachts and the motor yacht division, with Swan Shadow, Swan Overshadow and the recently announced Swan Arrow.
ClubSwan Racing manages the entire Nautor Swan racing world and represents a benchmark in high-performance yacht racing organisation and events. With top-level, friendly and fair competition, ClubSwan Racing aims to represent the best expression of the spirit of Swan. It provides both One Design regattas with The Nations Trophy and the Swan One Design Worlds, as well as Rating events, such as the Rolex Swan Cup, the jewel in the crown.
Swan Yachts
Swan 48MKII, Swan 51, Swan 54, Swan 55, Swan 58, Swan 65, Swan 78, Swan 80
Swan Maxi Yachts
Swan 88, Swan 98, Swan 108, Swan 120, Swan 128
ClubSwan Yachts
ClubSwan 28, ClubSwan 36, ClubSwan 43, ClubSwan 50, ClubSwan 80, ClubSwan 125
MOTOR YACHT DIVISION
Swan Shadow, Swan OverShadow, Swan Arrow
T: +852 2555 8377
E: hongkong@simpsonmarine.com 
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